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The Internet: It Was To Be The Great Equalizer
Beginning of paper
The Internet, with its octopus-like, global reach and affordable commercial
real estate, was going to rewrite the rules of commerce, giving corporate
CEOs and small-time home-business owners even odds at pioneering this
digital shopping frontier.
Online advocates gushed over how the Net would foster never-before seen
head-to-head compet .... Middle of paper
.... you
already know -- the biggies."
While Web site affordability has made it easier for companies like
Phillip's to establish an Internet presence, the same is true for his
competitors. Hence, a glut of small to medium-sized florists camp out on
the Internet and fight to draw consumer attention to themselves and away
from deep-pocketed and more recognizable competitors such as FTD and 800
Flowers.
"There are now so many [floral] sites that t ....
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Number of words: 1033
Number of pages: 4 (approx. 250 words per double-spaced page)
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