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Book Review Of Business Policy And Strategy: An Action Guide
Beginning of paper
Submitted in partial fulfillment of B.S. in Business Administration
Century University, New Mexico
Grade = 95% {A}
Business Policy and Strategy: An Action Guide, by Robert Murdick, R.
Carl Moor and Richard H. Eckhouse, attempts to tie together the broad policies
and interrelationships that exist among the many functional areas w .... Middle of paper
.... fourth
and fifth chapters introduce strategic management (chapter 4) and the struggle
not only to survive, but to prosper using strategic management (chapter 5).
Chapters Six through Nine address specific functional areas (marketing,
accounting/finance, production, and engineering/research and development).
Chapters 10 and 11 introduce the reader to the problems of managing human
resources (chapter 10) and data processing resources (chapter 1 ....
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Number of words: 4406
Number of pages: 17 (approx. 250 words per double-spaced page)
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