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Management's Achievement Claims Perspective
Beginning of paper
It is to no one's surprise that Coca-Cola is one of the world's largest
companies. Fourteen years ago, Coca-Cola began building credibility to its
investors by never over-promising, just consistently hitting long-term growth
targets. In Great Britain, Coca-Cola surpassed two leading teas of consumption
per capita. People said it woul .... Middle of paper
.... 4%. Coke is expecting an even greater increase in 1996 because their
Canadian bottler signed with two major grocery retailers. Coca-Cola used Canada
as a lesson they can use as a guide worldwide never repeat.
CEO, Robert Goizueta believes that there is no limit to your growth. He
will not allow boundaries to be set. It is evident to me that Coke is not
setting boundaries considering that they have a bottler in almost every corner ....
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Number of words: 642
Number of pages: 3 (approx. 250 words per double-spaced page)
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