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Cola Wars
Beginning of paper
The Wall Street Journal recently did an article on how the soft-drink
battleground has now turned toward new overseas markets. While once the United
States, Australia, Japan, and Western Europe were the dominant soft-drink
markets, the growth has slowed down dramatically, but they are still important
markets for Coca-Cola and Pepsi. Ho .... Middle of paper
.... world, where income levels and appetites for
Western products are at an all time high.
Often, the company that gets into a foreign market first usually dominates that
country's market. Coke patriarch Robert Woodruff realized this 50 years ago and
unleashed a brilliant ploy to make Coke the early bird in many of the major
foreign markets. At the height of World War II, Woodruff proclaimed that
Awherever American boys were fighting, they'd be ....
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Number of words: 1107
Number of pages: 5 (approx. 250 words per double-spaced page)
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