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The Question Of Whether Or Not Marketing Is Completely Unethical
Beginning of paper
is the
question most critics of marketing seem to be focusing their attention on.
Ethics provide the basis for deciding whether a particular action is morally
good or morally bad (Britt 553). But, each individual develops different
opinions, moral standards, and values. So, marketers will deal with similar
issues differently because .... Middle of paper
.... has the power to control unfair or deceptive business practices.
The Federal Trade Commission (FTC) was created in 1914 to prevent "unfair
methods of competition in commerce (commercial trade) and unfair or deceptive
acts or practices in commerce (Miller 590)". The FTC issues guidelines that
define unfair practices and in some instances the FTC will investigate
widespread complaints to seek settlement of the complaint. The FTC has also set
fo ....
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Number of words: 647
Number of pages: 3 (approx. 250 words per double-spaced page)
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