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Operating Strategy
Beginning of paper
Apollo Hospitals, India
Considering the elements of a strategic service vision, the following are the
factors applicable to the Apollo Hospitals of India. The service vision
framework are according to an exhibit from "Lessons in the Service Sector" by
James L. Heskett, Harvard Business Review, March/April 1987, p. 120.
1. Target Market .... Middle of paper
.... - more
competition
· Demography : urban, high income as dictated by upper middle class and elite
class, neighboring countries.
· Psychography : Targeting people who can afford comprehensive high quality
service; who are ready to pay more money for the comfort and treatment by more
reputed doctors.
· Market Growth (income + segments growth) : Sizable market of 30 million
(wealthy ) and 135 million upper middle class person.
· Proposed ....
--------------
Number of words: 1068
Number of pages: 4 (approx. 250 words per double-spaced page)
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