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Penguin Books: Introduction To Modern Business
Beginning of paper
The aim of this essay is to comment on how, over the last six years
Penguin Books Limited has grown and managed external and internal changes.
Sixty one years ago, Allen Lane, the managing director of the Bodley
Head, a British publishing company, revolutionised reading with the introduction
of the first ten Penguin paperbacks. Today, o .... Middle of paper
.... the Penguin Classics, Arkana, the New Age list and Fantail,
the mass-market children's list were introduced.
Internal change that took place during that year was the closing down of
the Penguin Bookshops (that expanded to include 12 shops during the last decade),
leaving just one, the specialist Beatrix Potter "House of the Tailer of
Gloucester", within the Group. This change took place due to the fact that the
Company was conscious t ....
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Number of words: 1271
Number of pages: 5 (approx. 250 words per double-spaced page)
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