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Ray Kroc
Beginning of paper
PROBLEM STATEMENT :
In order for McDonald's to reach its goal of "par excellence", it must
use the full meaning and definition of marketing. Marketing is giving the target
market what they want, when and where they want it, at a price they are willing
to pay for it.
REFLECTION / OPINION
For McDonald's to achieve its "par excellence", .... Middle of paper
.... a more common occurrence.
McDonald's became a mastermind of marketing toward specific markets by
pioneering ideas such as breakfast menus, healthier choices and alternatives,
and "adult" foods. McDonald's has truly evolved into a world power by paying
attention to the needs and wants of the changing market and adjusting to these
needs.
LINKING THEORY :
Ray Kroc saw early on what needed to be done. He changed what was at one
time a product o ....
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Number of words: 853
Number of pages: 4 (approx. 250 words per double-spaced page)
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