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Marketing Research On The Auto Industry
Beginning of paper
1. Marketing research
(1.1) Market
* Size of the market
The size of the market is large - the whole car industry (world-wide) with
multi-billion pound worth of value. Below are some of the car manufacturers
today:
Acura | Alfa Romeo | American Motors | Audi | British Marques | BMW |
Bricklin | Bugatti | Buick | Cadillac | Chevrolet | .... Middle of paper
.... cars by engineers only.
* Industry output
Below is the statistics on car production. This information is required as
we need to identify growth potential which is the key to find a new
opportunity. A growing market is where prices and margins are higher and
therefore more desirable.
* Mode of transport
This research covered travel patterns among London passengers. Travelling
by car comes first with a share of 49% and bus usage follows with ....
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Number of words: 1261
Number of pages: 5 (approx. 250 words per double-spaced page)
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