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IBM's Dominance Of The Computer Industry
Beginning of paper
The dominance that IBM enjoyed over the computer industry from the
mid-1950's to the mid-1970's was not achieved primarily through superior
technology, but through superior marketing and customer service. IBM
realized that customer were interested in solutions to problems rather that
the technical merits of a machine. With this in min .... Middle of paper
.... what they did. Often
times, software would be custom tailored for a particular business's needs.
IBM's greatest advantage, however, was its reputation as a service-oriented
vendor. Recognizing the importance of training, the company set up
programming courses to train users and established field-engineering teams
to resolve problems on-site. The firm was celebrated for responding to a
malfunctioning computer with a dedicated task force u ....
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Number of words: 670
Number of pages: 3 (approx. 250 words per double-spaced page)
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