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The Success Of Lillian Vernon
Beginning of paper
It all began with black and white in 1951. Today, nearly 45 years
later, the mail order business of Lillian Vernon has swept the mail order
market and maintained a financial foothold where others could not. Lillian
Hochberg (now known as Lillian Vernon) started her business at her
Lillian's motivation was to supplement her husband's th .... Middle of paper
.... and quickly rose up through the
management ranks. With their help, her -little business+ went public in
1987 on the American Stock Exchange. Since the Lillian Vernon Corporation.
went public, it has overcome the unavoidable but near fatal traumas that
face every entrepreneurial enterprise. In this case, inadequate computing
capacity and inefficient warehome the customer places the order to the time
they receive the merchandise in the mail. L ....
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Number of words: 848
Number of pages: 4 (approx. 250 words per double-spaced page)
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