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3 Billion Dollar Screams
Beginning of paper
Universal Studios Escape, unifies the “old” Universal Studios Florida, the all new Universal Studios Islands of Adventure theme park, a City Walk of restaurants and night clubs, and a new luxury hotel all under one name. ‘Islands of Adventure’ and City Walk will officially open this May, while the hotel is scheduled to open in the fall. .... Middle of paper
.... Universal uses a strategy of appealing to 10-15 year olds—older thrill seeking kids at an age they claim are no longer interested in Mickey Mouse.
Universal Studios Florida sold a mere $9 million worth of tickets to its park last year, versus the $41 million that nearby Disney raked in. A one-day pass to the park will bring in $42, the same rate as Disney. ‘Escape’s package prices are also competitive—about $1000 for hotel and three day pass ....
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Number of words: 741
Number of pages: 3 (approx. 250 words per double-spaced page)
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