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Starbucks' Expansion
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Starbucks Corporation started its expansion into today's business by one man's foresight and determination to create and make a coffee business that would be the number one standard on today's market. Howard Shultz, was the inspirational "dreamer" that made Starbucks the powerful business that it is today. He gained the knowledge and exp .... Middle of paper
.... as if they owned a little piece of the company. This also helped with the loyalty of Starbucks employees.
One of the things that I believe could hurt them in the future market is the sale of their coffees in local "big" supermarkets where the average Joe can buy and make their own cup of Starbucks coffee. This will most likely create a world of problems between local coffee brand loyalists and Starbucks. They should also slow down the rate of t ....
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Number of words: 397
Number of pages: 2 (approx. 250 words per double-spaced page)
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