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Sony's Expansion
Beginning of paper
Since its incorporation in 1946, Sony has been one of the worlds leading companies. It’s been on the cutting edge of technology and innovative products since its inception. As a matter of fact, Sony’s old name was Tokyo Telecommunications Company. The company founder, Akio Morita wanted a shorter name that would be easier for foreign .... Middle of paper
.... Consumer electronics is becoming increasingly competitive and cost driven. Companies must have a balance of creating products for an existing market as well as creating markets for new product. Morita once said, “We don’t market products that have already been developed; rather, we develop markets for the products we make.” This mindset may be why Morita is no longer CEO of Sony Corporation.
An example of failing to create a market ....
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Number of words: 1591
Number of pages: 6 (approx. 250 words per double-spaced page)
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