| |
Search Papers |
|
| |
 |
|
This is a short summary of the paper. Login to view the full paper
Not a TermPaperGalaxy member yet?
Click here for instant access to 40,000+ term papers!
|
Gant, The Fashionable Alternative!
Beginning of paper
Gant’s recent successes in the sportswear category warrant a new advertising plan for the 1977 selling year. Changes to lifestyle, standards for business attire and general fashion consciousness, have had a major impact on men’s wear in the last several years. The company can no longer afford to overlook these growing trends when design .... Middle of paper
.... begin to set itself apart from the competition. Gant should position its product as the fashionable alternative to conservative brands such as Hathaway and Van Heusen, and inferior brands such as Manhatten and Arrow.
IV. Marketing Objectives
Gant must become the leading fashion brand for men. To do so, Gant must address the industry trend toward casual clothes by aggressively marketing fashionable casual dress and sportswear’s lines. It must ....
--------------
Number of words: 1242
Number of pages: 5 (approx. 250 words per double-spaced page)
|
With a name like "Term Paper Galaxy", we have a lot to live up to. With over 40,000 term papers available in our astronomical term paper database
for the best prices around, you have definitely found the best deal in the galaxy. Other sites charge out of this world prices for just one single
paper. Here we give you full access to everything for as low as $19.95! So keep your hard-earned cash out of the black hole that is the other
sites' bank account and come sign up today for instant access to all the essays you will ever need.
| Membership Plan |
Price |
PayPal |
| 30 days membership (recurring) |
$19.95 |
| 90 days membership (recurring) |
$39.95 |
| 180 days membership (non-recurring) |
$69.95 |
|
|
|
Site Navigation
