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Broadcasting And Programing
Beginning of paper
Steiner's Model
Steiner's model on programming preferences and broadcasting choices tries to
show how stations come to the conclusion of what programming to show. This model
goes on the assumption that broadcasters will go after the largest audience
possible.
Going on the information given about this hypothetical situation, we can predi .... Middle of paper
.... is not available.
The FCC then offers a license to station B. After examining the audience sizes,
stations B also starts to show soaps. By programming to this audience, it splits
the soaps market with station A and both of them have 1300 viewers.
Station B does not pick another programming because no other choice can offer
more than 1300 viewers.
When the FCC offers a license to station C, things will definitely change in
this market. Station ....
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Number of words: 1857
Number of pages: 7 (approx. 250 words per double-spaced page)
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