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Sex In Advertising
Beginning of paper
The use of has become a major selling method in the
society we live in today. It began sixty years ago when a beautiful young woman
introduced the first windproof lighter and a new wave of advertising emerged -
The Pinup Girl. She advertised everything from lighters to laundry soap. She
even recruited for the U.S. armed forces (Parade .... Middle of paper
.... a huge amount of attention (Baltimore Sun; pg. 2G).
"We wanted the women to say, 'Hey,' and we have gotten a fantastic response,"
there's a fine line between doing something new, different and interesting, and
angering your customer with offensive commercials that spoil their commercial
intent. An Ann Klein spot that showed a man kissing a woman and beginning to
unbutton her shirt, was not allowed to air by wary network censors, recall ....
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Number of words: 1506
Number of pages: 6 (approx. 250 words per double-spaced page)
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