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BONGO.. Always American Made - Analysis Of Bongo Jeans Ad
Beginning of paper
Jim Burnett
This ad for Bongo jeans is from the April issue of Seventeen
magazine. The ad gives no written description of the product. Only symbols
and hidden messages are used to draw in the reader and stir up interest in
the product.
There is an attractive young couple engaged in what appears to be a
strip-poker game. The man is obvi .... Middle of paper
.... is one of the most
powerful images in the ad. I believe they are there to counteract the
sexual overtones and idea of risk-taking in the ad. Milk is included as if
to say, "Even though these two young people are probably going to have sex
when the game is finished, they are wholesome, good people." Milk works
much better than using soft drinks, for example. If the makers of the ad
had used cola for instance, the reader could not have really know ....
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Number of words: 550
Number of pages: 2 (approx. 250 words per double-spaced page)
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