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The Volkswagen Beetle And Advertising
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Since the Volkswagen Beetle was first introduced in America, during the sixties, it has played a large role in our popular culture. From Herbie the Love Bug to the childhood game of punch buggy, the VW Bug has never been far from the hearts of Americans. This cute, slow, cheaply made car drove it's way into American driveways in the e .... Middle of paper
.... by Doyle Dane Bernbach, and a generally regarded as classics. These ads have been cited by scholars as changing the face of advertising in their approach and orientation (Takaki, 2). The advertisements injected bits of skeptical honesty into their message. This was a refreshing departure from the grandiose car hawking of the sixties. The ads treated viewers as intelligent adults who have a sense of humor and are able to see through the ....
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Number of words: 1376
Number of pages: 6 (approx. 250 words per double-spaced page)
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