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Commercial Radio As Communication
Beginning of paper
From what I have understood, the reading defines communication, based on broadcasting and listening, as a "significant component of social action" which in a way, disregards purpose, innovation, medium of expression and the audience. These four issues that commercial radio neglects are essential to the nature of communication. They are .... Middle of paper
.... communication as an end. Rather, it views communication as an instrument to be used in achieving an end which, is money. Every movement made by the broadcasters is directed towards this one goal. Any action done beyond what is necessary for this motive is deemed superfluous.
Such a motive also represses the growth of new ideas and innovations. There exists a given medium of expression that disc jockeys are ordered to follow. Since the m ....
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Number of words: 1175
Number of pages: 5 (approx. 250 words per double-spaced page)
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