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Theory Of Varied Consumer Choice Behavior And Its Importance
Beginning of paper
For decades, scholars and practitioners have been frustrated by the very
limited capacity of either psychological or marketing models to predict
individual choices on particular occasions. This paper discusses a theory
which explains the degree to which the extant models omit important influences
that produce varied individual choice .... Middle of paper
.... of the preceding description of consumer choice
behaviour and the firm's selection of a strategy immediately leads one to
question the general applicability of these assumption / thought. Although
consumers often display stable preferences, sound choice behaviour seldom
remains constant. Instead, consumers frequently change their choices of
products or brands. Furthermore, the choices made on different occasions often
involve two ver ....
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Number of words: 2479
Number of pages: 10 (approx. 250 words per double-spaced page)
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