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Emotional And Rational Appeals
Beginning of paper
Abstract
In many studies, data has been led to suggest that rational messages may
encourage the generation of content based cognitive responses and lead to
attitudes heavily influenced by these cognitions. Studies have also led to
suggest that people in negative moods are affected by the quality of persuasive
messages. Using manipulatio .... Middle of paper
.... or rational message type) x 2(strong
or weak argument quality). Subjects were in groups of two to six.
After this step was established, eight messages in approximately equal
length were developed. Each message contained six arguments that were either in
favor or against using animals for research purposes. Rational and emotional
were used in nature and strong and weak were used in quality. In the procedure
of the experiment, subj ....
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Number of words: 376
Number of pages: 2 (approx. 250 words per double-spaced page)
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