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BONGO.. Always American Made - Analysis Of Bongo Jeans Ad
Beginning of paper
This ad for Bongo jeans is from the April issue of Seventeen magazine.
The ad gives no written description of the product. Only symbols and hidden
messages are used to draw in the reader and stir up interest in the product.
There is an attractive young couple engaged in what appears to be a
strip-poker game. The man is obviously losing .... Middle of paper
.... most powerful
images in the ad. I believe they are there to counteract the sexual overtones
and idea of risk-taking in the ad. Milk is included as if to say, "Even though
these two young people are probably going to have sex when the game is finished,
they are wholesome, good people." Milk works much better than using soft drinks,
for example. If the makers of the ad had used cola for instance, the reader
could not have really known if the liq ....
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Number of words: 548
Number of pages: 2 (approx. 250 words per double-spaced page)
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