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Pharmaceutical Companies And Advertising
Beginning of paper
Nowadays, Pharmaceutical companies spend more advertising dollars toward TV than magazines. Two years ago, direct-to-consumer prescription drug advertising put advertisements in magazines. Magazine companies enjoyed unusual growth in the pharmaceutical category, which brought than twice the revenue of TV advertising.
However, pharmace .... Middle of paper
.... books. Moreover, large consumers' books, such as Time Inc.’s Time and People and Washington Post Co.’s Newsweek were losing pharmaceutical advertising. Nevertheless, prescription drug marketers continued to move to TV, though ScheringpPloug Corp. continued to place their advertising in print because print because they can provide information and depth than broadcasting it. Also, Time Inc.’s Life attained double-digit gains becaus ....
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Number of words: 435
Number of pages: 2 (approx. 250 words per double-spaced page)
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