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Sex In Advertising
Beginning of paper
There is no dispute over the power of advertising to inform consumers of the various available products, and in today's economy, effective advertising is essential to a company's survival. The purpose of advertising is to convince people that a particular company's product is better than their competitor's product. Advertisers must caref .... Middle of paper
.... of the above-mentioned attributes, encouraging the consumer to buy the product. Since effectiveness is gender linked, demographics play an essential role in determining which sex will buy the product. In the average home, women are the purchasers of household products, such as food and drinks, or soaps and shampoos, therefore advertisements for these products target women. Although sexually oriented advertisements aimed to women do not occur a ....
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Number of words: 1678
Number of pages: 7 (approx. 250 words per double-spaced page)
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