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Film Marketing In Australia
Beginning of paper
It seems Australia's film success is not determined by its quality but by its box office returns. The national identity of Australia has become nothing but a market strategy. The future of the Australian film industry seems doubtful, as it cannot command the crowds necessary to sustain high enough box office dollars, or market films suff .... Middle of paper
.... product in cinemas everywhere.
Australian filmmakers think that marketing and selling of a picture is a dirty exercise and that someone else should do it. Researching target markets and market testing are foreign and not preferred by Australian filmmakers yet this may be necessary in order to achieve cinema attendance.
Some actors in Australia make it clear from the beginning that they don't do publicity, however some actors say ther ....
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Number of words: 386
Number of pages: 2 (approx. 250 words per double-spaced page)
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