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Ahold In The Czech Republic
Beginning of paper
Ing. Ivan Kopriva, Managing Director of the SESAM Formula
Table of Contents
Introduction. p. 3
The Czech economy p. 3
Euronova p. 4
Brief profile of Euronova’s retail store chains p. 5
The Marketing Concept p. 6
Conclusion p. 8
Appendix I: Division of FDI in the Czech Republic p. 10
References p. 11
Introduction
Royal A .... Middle of paper
.... have just become more open and freer, Ahold has seen a promising business opportunity over there. One of the countries in Central Europe to which Ahold has already expanded business activities is the Czech Republic. Nowadays, Euronova, Ahold's subsidiary in the Czech Republic that specializes in food retailing, is the largest foreign investor in this country. Since the Czech Republic has a merging economy, many competitors are looking for captu ....
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Number of words: 2353
Number of pages: 9 (approx. 250 words per double-spaced page)
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