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Advertising 3
Beginning of paper
PRODUCT NAME: Nike Biking Shoes
NAME OF SOURCE: Men's Health
DATE VIEWED: April 6, 2000
MAIN APPEAL: Belonging Needs, Esteem Needs, Self-actualization
FIRST IMPRESSION: 7
TARGET AUDIENCE: Adult or Adolescent males who play sports
TONE: Direct
CONTEXT OF AD: Middle of Magazine
PROPOSITION: If you bu .... Middle of paper
.... its meaning.
A key word used in this ad is "Strapped." The word "Strapped" implies that when you wear Nike shoes you will get a secure tight fit in the shoe. This makes the viewer think that he/she will be able to pedal with strength and the force of a train. Therefore the ad makes you think that the shoes will give one the power of a train engine and in the viewer's eyes makes the Nike biking shoes a superior product to own. Another k ....
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Number of words: 1283
Number of pages: 5 (approx. 250 words per double-spaced page)
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