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Effect Of Advertising On Peopl

Beginning of paper
Advertising relies on the consumers interperation of their product or corprate image, but sometimes that interpretation is altered due to the context in which they appear. In order to prove how context can alter the interpretation of an ad I have chosen two advertisement images to compare. One advertising was done for the GAP franchise ....

Middle of paper
.... these ads the manufacture can not always account for the publics misread of the ad and therefore the product. I am confident that no one would misread the Altoid ad, its simplistic manner limits another interpretations. However, the GAP ad could be misread as exclusive or snotty if someone was not understand the image or the text. They might interpret their unability to relate to the ad with GAPšs unwillingness to appeal to a broader au ....

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Number of words: 572
Number of pages: 3 (approx. 250 words per double-spaced page)

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