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Gender Roles In Moderen Advert
Beginning of paper
Commercials on television tend to portray stereotypical roles of gender. łThe effect of television imagery can be particularly consequential in modern industrial societies like the United States, where 98% of households have at least one television set and the average American watches over 30 hours of television each week˛(Coltrone, Adam .... Middle of paper
.... television during the day, therefore advertisements tend to target the typical American housewife(Craig 1992, 209). During soap operas commercials go beyond matching a product aimed at a housewives particular needs, they portray stereotypical roles they should sustain. Daytime advertisements on television tend łto portray men in stereotypical roles of authority and patriarchal dominance˛, while women are associated with traditional roles of the ....
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Number of words: 1396
Number of pages: 6 (approx. 250 words per double-spaced page)
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