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Corporate Globalization
Beginning of paper
In 1960 the Xerox Corporation was in a position where it could corner the copy machine industry for the next 15 years. Xerox had practically invented the copy machine, and had secured its dominate stake in the copy machine industry with patents. However, this security backfired on Xerox because it didn't allow them to focus on new pro .... Middle of paper
.... developed. Thirdly, internal restructuring brought about the "circle groups" which resulted in a new system of competitive benchmarking and customized products. Finally, with a new research and development approach Xerox was able to delve into new product development, bringing them brand recognition. And, with a new "central logistics and asset management" program the company was able to reduce excessive inventory and related costs.
The pu ....
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Number of words: 858
Number of pages: 4 (approx. 250 words per double-spaced page)
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