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Crown Casino
Beginning of paper
The casino industry in Australia operates under an environment of uncertainty. According to the Australian Bureau of Statistics Australia’s 13 casinos recorded a total operating loss of $288 million in 97-98. Outsiders predict a gloomy future for the casino industry in the next few years due to the reduction in international high rollers .... Middle of paper
.... the perception of corruption which can be used to market Crown as a reputable operator in the world stage.
Its current strategy of focusing on the Asian market is an inefficient management of resources. Crown should focus on the growing local market, which would stabilise the balancesheet, as the focus should be on maintaining a high volume of local gamblers as opposed to a small number of high rollers. The current volatile earning figures ....
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Number of words: 741
Number of pages: 3 (approx. 250 words per double-spaced page)
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