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Ferrari
Beginning of paper
in my opinion is a company that right from the beginning was "build to last"(1), it was built to be the best in Europe. It's founder Enzo was driven to develop the best (fastest) sports car possible not the most profitable. He was a clock builder, not a time teller so he developed traditions, he always wanted to be in the leading edge .... Middle of paper
.... Italy where Enzo embarked on his lifelong passion in 1947. He was a racing pioneer, he engineered his cars with a "single objective in mind: speed,"(4) to build the fastest car possible in Europe. This in part is what distinguishes a part from all the other automakers around Europe. For Enzo it was a passion, he was driven by his passion to build the best racing car possible. In contrast the competition at the time was driven by profits. T ....
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Number of words: 1405
Number of pages: 6 (approx. 250 words per double-spaced page)
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