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Corporate Strategy
Beginning of paper
With reference to the Honda case study and also drawing on other examples from the Critical Issues course, what are the key theoretical and methodological issues in drawing general lessons from case studies of success?
History is subject to interpretation; so are business successes and failures. However ex-post justifications of the lat .... Middle of paper
.... US market in 1959. By 1960, its Supercub model was highly successful. They then created a highly effective as campaign based on "You Meet the Nicest People on a Honda". By 1964, it has dominated almost half of the US market. Later in that year, it required cash on delivery of shipments. As Pascale (1996) says, "In one fell swoop, Honda shifted the power relationship from the dealer to the manufacturer."
Honda's success has been analysed ....
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Number of words: 851
Number of pages: 4 (approx. 250 words per double-spaced page)
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