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Golf Ball Industry
Beginning of paper
Golf is a multi-billion dollar industry that is showing a growth in popularity due to media attention on rising young stars of the sport. Many different golf products are needed and sold to the millions of consumers who play this sport annually. Because of the large market which exist, there is strong competition between equipment make .... Middle of paper
.... and succeed in the , what type markets exist, and how much potential revenues exist. This research should provide enough information to understand the basic structure of the golf ball market. One question which this research would like to answer is: Is there room for a small business competitor?
According to an industry survey conducted by Standard and Poor’s, golf product sales grossed approximately $3.9 billion in 1996 (5). Of these s ....
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Number of words: 1751
Number of pages: 7 (approx. 250 words per double-spaced page)
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