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Marketing Of Honda Motorcycles
Beginning of paper
in the USA
The American Honda Motor Company was established as a subsidiary
by Honda in 1959. During the 1960's the type of motorcycles
brought by Americans underwent a major change. Motorcycle
registrations increased by over 800,000 in five years from 1960.
In the early 60's the major competitors were Haley - Davidson of
U.S.A, BS .... Middle of paper
.... their own domestic markets. The high production for domestic
demand led to Honda experiencing economies of scale as the cost
of producing motorbikes declined with the level of output. This
provided Honda to achieve a highly competitive cost position
which they used to penetrate into the US market. " The basic
philosophy of the Japanese manufacture is that high volumes per
model provide the potential for high productivity as a result ....
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Number of words: 1671
Number of pages: 7 (approx. 250 words per double-spaced page)
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