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Marketing Variable Mix Of Prod
Beginning of paper
The Japanese have again burst into the technology industry with the introduction of their newest product, Aibo, the robotic pet dog. Aibo is a Japanese word short for “companion”, and it also stands for Artificial Intelligence Robot. This creature is able to navigate its environment and respond to changes. This highly innovative idea .... Middle of paper
.... and play music. As sophisticated as it may be, Aibo can not respond to voice commands, and it requires a remote control that emits musical tones the robot recognizes as commands.
AIBO’S AUGMENTED AND GENERIC PRODUCT ATTRIBUTES
Aibo’s augmented product attributes revolve around the Sony brand name. Sony is a well-established corporation in the electronics industry. It is the most recognized brand name in the world, evoking a status of qualit ....
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Number of words: 937
Number of pages: 4 (approx. 250 words per double-spaced page)
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