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Marketing-positioning
Beginning of paper
Gulfways currently has a solid position in their market. Of course, as in any aspect of business, there is always room to improve the image of their product in the minds of the consumers relative to their competitors. Gulfways positioning can be improved in order to achieve a larger competitive advantage. In order to determine the opt .... Middle of paper .... the minds of the consumer in order to increase sales level and grow as a company.
Gulfways also has a position on the perpetual map with respect to the final customers opinion. The company's current position with their non-retailer customers is that of a competitively priced firm that also offers quality benefits such as availability and possession utility (see appendix #1). Offering their product at a competitive rate gives every consumer t ....
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Number of words: 882 Number of pages: 4 (approx. 250 words per double-spaced page)
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