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Power, Gender And Advertising
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POWER, GENDER, AND ADVERTISING.
When society thinks of a male figure, they right away portray images such as guns, sports, and muscles.
Most men (especially young men) identify with commercial advertisements. For example, the Gillette Company shows an commercial where a good looking man, with big muscles, half naked, and surrounded by t .... Middle of paper
.... allegiance to their own gender becomes socially more important.
For example, video game advertising starts influencing young boys with bloody and violent games like "Duke Nukem: Zero hour". This game shows a strong men dressed like a cowboy with a gun on each hand saying: "I'm the good and the bad. You just the ugly", inducing boys to "play his game" and demonstrate that they can be better than "Duke."
In the same advertisement, i ....
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Number of words: 739
Number of pages: 3 (approx. 250 words per double-spaced page)
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