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Marketing 2
Beginning of paper
American companies take many things into consideration
when marketing products in other countries. The article
“Tough Cookies” by Oliver Libaw, and the article “Not so
fast” by Jean-Marc Lehu discuss marketing American Products
in other countries. “Tough Cookies” discussed Nabisco and
their success of selling Oreos and Chips Ahoy in Me .... Middle of paper
.... products. In
Mexico there was not a cookie exactly like theirs. Oreo and
Chips Ahoy are the best selling cookies in the United States
so they thought that the products might do the same in
Mexico. They did not have an expansive advertising
campaign. Instead they relied on in-store promotions. On
reason for their success is that they have a strong
distribution and name recognition. Many people did not
think that the product would ....
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Number of words: 824
Number of pages: 3 (approx. 250 words per double-spaced page)
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