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Supply And Demand For The Pors
Beginning of paper
Unveiled in February 1996 at a low-profile motor show in Hamburg, the Porsche Boxter was not born on a computer screen or in a focus group, but in the hearts, minds and imaginations of a small band of engineers with a passion for driving.
Many were surprised when Porsche unveiled its new sports car, but later they realised that this was .... Middle of paper
.... at first having a waiting list, mainly due to the fully customisable interior and exterior. 78 different metallic paints and 48 different leathers brought about the main available choices to customers. The Porsche Boxter S, at $6000 greater expense, still has a 2-year waiting list.
Despite the great profile the Boxter was building, Porsche decided not to invest into international advertising, and instead adopted a direct mail system in each ....
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Number of words: 679
Number of pages: 3 (approx. 250 words per double-spaced page)
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