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A Consumers Buyer Behaviour Is Influenced By Four Major Fact
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A consumers buyer behavior is influenced by four major factors; cultural, social, personal, and psychological factors. These factors cause consumers to develop product and brand preferences. Although many of these factors cannot be directly controlled by marketers, understanding of their impact is essential as marketing mix strategies ca .... Middle of paper
.... characteristics. An understanding of the influence of these factors is essential for marketers in order to develop suitable marketing mixes to appeal to the target customer.
CULTURAL factors include a consumer’s culture, subculture and social class. These factors are often inherent in our values and decision processes.
SOCIAL factors include groups (reference groups, aspiration groups and member groups), family, roles and stat ....
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Number of words: 746
Number of pages: 3 (approx. 250 words per double-spaced page)
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