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Advertisers Take Us For Spend-
Beginning of paper
ADVERTISING a collective term for public announcements designed to promote the sale of specific products or services. Advertising is a form of mass selling employed when the use of direct, person-to-person selling is impractical, impossible, or simply inefficient. It is to be distinguished from other activities intended to persuade the p .... Middle of paper
.... appeal is made to business users through trade journals and other media.
Both consumer and trade advertising employ many specialised types of commercial persuasion. A relatively minor, but important, form of advertising is institutional (or image) advertising, designed solely to build prestige and public respect for particular items. Each year millions are spent on institutional advertising, which usually mentions products or services only i ....
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Number of words: 1228
Number of pages: 5 (approx. 250 words per double-spaced page)
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