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Is Advertising Ethical?
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E-mail: amychao54@hotmail.com
Introduction Advertiserˇ¦s main purpose is to make consumers aware of new products and services and to persuade them to buy. Granted advertising does differ from the news and entertainment media, but that doesnˇ¦t mean it should not have to follow similar ethical standards. Advertising, too, should be held .... Middle of paper
.... This allows the advertisers to continue their scam and trick even more people with their dishonesty. People have to try to figure out if advertising is legitimate and plausible. For example, shopping via Internet, consumers usually disappointment and being cheated when they receive the goods by Mail. 2. One of them is the appeal to an authority. This is clearly seen when companies use celebrities to sell their products, such as Michael Jordan ....
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Number of words: 1170
Number of pages: 5 (approx. 250 words per double-spaced page)
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